Time for the show
Edward is going to to be taking about the following:
If you are thinking about personalisation but you are unsure where to start, this interactive talk will help you get your head around the basics. It’s all about delivering the right content to the right people at the right time. Find out what you can do to improve member engagement through personalisation.
The aim is to give Associations and charities a chance to think about how they could start to look at the personalisation of content on their sites as a means of enriching the member experience and engagement. What could you start to do with your current resources? Should this be added to the marketing plan? It's all about building awareness around this topic to show how it is becoming more and more important to Associations and charities.
This year CHASE 2016 have launched an app to engage with the audience to gain more interaction. Here are the questions we have asked to be loaded for Edward's presentation:
- Have you started to personalise the content on your website?
- Yes and all content is now personalised
- We have started to look into this and more than 20% of the content is personalised
- No we are aware of this but we haven’t implemented it
- No we haven’t started to look at this
- Do you know where to start when it comes to the personalisation of content?
- Yes I know the principles but I need more time to implement
- No but I will research online
- No but I will ask a colleague
- Does your system allow you to personalise?
- Yes I can do it through our CMS
- Yes I can do it through our CRM
- I am unsure
- No our system does not allow me to personalise
It is going to be a great event with a chance to catch up with what is new for Associations and Charities.