Are your members looking for responsive designs?

Does your flagship organisation find it difficult to reach out to your members and are you looking to improve your membership platform for new and current members? Memberwise conducted a research in late 2014 with 229 membership organisations and the survey results are out- picking the brains of that many organisations have revealed that the common trends are not so different after all.

The main aspects we gain insight into are responsiveness of the membership sites and the challenges they face. Out of the 229 organisations, only 87 are using responsive web design on their sites.However more worryingly, 103 organizations are unsure whether their website is even responsive and what is all means. Since Google changed it's site rankings around being responsive it is even more important that a site is responsive on smart devices otherwise they are not ranked.

This probably leads to the other finding, which is that currently there is no CMS provider that is dominantly used across these organisations; and three in ten organisations are planning to replace their membership database, or their CRMs in the follwing years.

Why are we in this situation?

The bottom line is that while all organisations are aware of the need that their members expect an “interactive, engaging and value-driven online experience”, the providers they use may not necessarily understand this. when they were planning a strategy being responsive was not a key consideration.

At Satori MM, we do two out of the three above-mentioned points for you. We provide an interactive and engaging online experience for the user with our easy to use and automated system, which allows the members to save time and avoid stress; we offer CMS as well as a CRM and we can combine the two for Associations, thus killing multiple birds with one stone, as the saying goes.

Secondly, we build responsive sites for mobiles and tablets, so that the organisation can focus more time on creating the value-driven content that the members need. Additionally, we integrate KPI measurement features and allow multiple administrators to access one system and provide collaborative service.

Visit our website whether you are an organisation or a marketing enthusiast, we’d love to talk to you!

Call on 01865 556070 to have a chat on how we can help you.